Rhetorical Analysis Essay (Sample)

Coca cola’s advertisement

Coca cola’s advertisement ‘taste the feeling’ is a slogan used by the company to influence the audience into buying their beverage drink.

The ad opens with a display of a glass full of coca-cola followed by moments of friendship and happiness.

It presents a coca-cola drink as the only way to make any festive moment special.

The ad portrays a strong message of pleasure and the uniqueness of the coca-cola glass in every moment.

It uses emotional appeal to entice the audience, particularly young people, to buy the drink.

The target audience is young people. The lifestyle presented in the advertisement is one of fun and love.

Most of the advertisement scenes include partying and lovers having fun while sipping coca-cola with their loved ones.

The ad connects with the young people’s feelings and reflects on the love and passion found in the youth.

It argues that coca-cola is made for young people and that anyone can add happiness to their lives just by having coca cola moments.

The ad also uses a recall strategy by flashing the brand’s name severally amid the advertisement.

This use of the coca-cola brand name adds ethical appeal to the ad.

The advertisement appeals to emotions as it reflects not just the functional but also the emotional aspect of drinking a coca-cola beverage.

As the slogan suggests, the advertisement focuses more on the feeling created by the drink than the taste of the glass itself.

This, therefore, attracts more people to want to try it to experience this drink-associated feeling.

Their visual strategies of delivering their message are also useful as it presents a sudden change of one’s mood on drinking the beverage.

The ad creates a feeling of nostalgia among its audience through the moments of joy and love presented in every advertisement scene.

The advertisement promises the audience of happiness and fulfillment that result from taking their product.

This has a psychological effect on the audience as it makes them long for this feeling of satisfaction, leading them to buy the product.

The advertisement is comprehensive as it captures the two elements crucial to any drink, the taste, and the feeling.

It also effectively associates the drink with emotions that the audience craves to experience. The ad effectively communicates to its target audience by using life moments relatable to them.

Therefore, it accomplishes its primary goal: to capture the audience’s attention and influence them to buy its product.

Reference

Ehrenberg, A., Barnard, N., Kennedy, R., & Bloom, H. (2019). Brand advertising as creative publicity. Journal of Advertising Research, 42(4), 7-18.